As the lead of Consumer Value & Pricing at DoorDash, having research play an active role in the early development of new ideas increases our odds for success exponentially. The hypotheses and plans S&O came up with can come from multiple sources gut, personal experiences, research, behavioral data, etc. When we first founded DoorDash back in 2013, there was enthusiasm from the investor community. Peeling the onion from the top line, the numbers of orders have grown as DoorDash rolled out more markets, and then theres a clear uplift from Covid in Q2 2020. With DashPass, customers pay a flat monthly delivery fee (today $9.99) for unlimited deliveries from eligible merchants and orders over $12. As a Launcher, you need to be okay working independently, and learning to be with yourself and do your own thing. Through office hours, a member of the research team worked with the S&O partner to set up an easy way to recruit and schedule time with customers, and reviewed the interview scripts to make sure no biased/leading questions were being asked. The 2016 cohort increased its annual spend by 57% in Year 4 (2019) compared to 2016. Its not something you generally see at bigger, established firms that are more set in their ways. Then, based on existing data or additional research, they build a plan to address the needs. As of September 30, 2020, DoorDash had over five million consumers on DashPass, meaning they generate $50M+ in monthly subscription revenue, without having delivered a single meal yet. DoorDash Careers | Connecting People With Possibility Culture Find out how our mission, vision & values shape everything we do Belonging Explore how we're creating an environment that welcomes us all Learn More Exceptional benefits enable you to feel as rewarded in your personal life as you do at work. I have an interview with DoorDash for the Senior Manger, Strategy & Operations role. Theres a dedicated Customer Acquisition Team with a business leader. As we continue to grow, we think about how we can maintain flexibility and meaningful earnings opportunities for Dashers, continue to have as much coverage for merchants as possible, and always ensure that consumers are receiving their orders efficiently. Job Portraits specializes in Managed Employer Branding We use the truth to help teams find their people. From the S-1: The research team helps S&O partners figure out those details, especially for new features that might have a bigger impact on the customer experience, or when we are trying to target a new audience group. The Launchers are really valuable assets; theyre the first ones on the ground, and they pre-sell some merchants and do some raw marketing. Ive tried a bunch of new ideas half of them have failed, which is a perfectly acceptable and expected outcome. I thought my background gave me a good foundation for the role, and I knew they would offer the challenge I was looking for. Requires multiple case studies and a take home assessment. Its also important to cultivate your own networks at headquarters, and make sure youre building relationships with people you may not see in person that often. To test if the proposed solution is viable, they run experiments (the operational tests) with a small set of customers. Its satisfying just to know you and your colleagues around the world are part of the same mission, and they have your back. This is the gist of how pricing on DoorDash works. Probably a bit of both. Then we do our best to bring desirable merchants on board. "We can't really speed up [the. Ive learned to push back a little bit. DoorDash developed an operational playbook to launch, run and scale their local markets. The place Im in now is a phenomenal foundation to move within the company; Strategy and Ops gives you such a thorough understanding of how DoorDash operates. Any tips on what to expect from the Strategy & Ops interviews? Sometimes S&O partners may request additional inputs to understand the opportunity size or gather customer stories to support a potential solution. Etc. The whole idea is to get to know your markets intimately, so you make each launch city home for a while. Many of the leaders at DoorDash today were with the company during that time, and maintain the same pragmatic determination that got us through then. doordash strategy and operations manager interview. Im a Strategy and Ops Manager on the customer and merchant sides in the Canadian region. From presenting personalized, curated content to consumers that takes into account cuisine and dietary preferences to providing information that enables Dashers to maximize their earnings opportunities, our machine learning algorithms continuously improve the experiences of our three constituencies and make our local logistics platform more intelligent and efficient with every order. How quickly can you pivot to make day two a different story? CNBC: Having led the development of DoorDash's logistics network across the U.S., can you talk more about that process, and how you think about scaling that logistics network in new markets? People do well when theyve cultivated a strong ownership mentality, especially because we are so heavily invested in all three sides of our market. What type of questions to expect in the SQL and case interview rounds? That makes intuitive sense, as people can only eat that much. Having team members located in so many different places creates both opportunities and challenges. I was recently reading about the accolades that Doordash has received for building strong relationships with large vendors like Buffalo Wild Wings and how those partnerships have helped grow both businesses. Try not to get overwhelmed or frustrated. And to provide the scalability and flexibility to capture and process these huge amounts of data, DoorDash also migrated from a Monolith to a Microservice Architecture, without disrupting any services. Thanks. Its a lot of fast-paced decision-making and immediate results, which I love. Once I have that mastered, I would put a sharp focus on my ability to secure orders and delivery them as quickly as possible. Theres plenty of financial analysis of the DoorDash S-1 out there. Click the link below to head over to Substack and subscribe!, Investor at Rodeo Beach, co-founded and sold intermix.io, VP of Platform Products at Instana, https://doordash.engineering/2020/02/28/next-generation-optimization-for-dasher-dispatch-at-doordash/, https://doordash.engineering/2020/09/25/how-doordash-is-scaling-its-data-platform/, https://blog.doordash.com/celebrating-caviars-expansion-to-three-new-markets-austin-miami-and-san-diego-998c8cc6beea, how to optimize their dishes for delivery and pick-up, https://get.doordash.com/blog/off-premise-food-quality, https://blog.doordash.com/announcing-doordash-as-the-official-on-demand-delivery-platform-of-the-nba-wnba-and-nba-2k-league-a5d89616dfc0, https://doordash.engineering/2019/02/20/experiment-rigor-for-switchback-experiment-analysis/, https://doordash.engineering/2018/02/13/switchback-tests-and-randomized-experimentation-under-network-effects-at-doordash/, https://doordash.engineering/2020/11/10/uncovering-online-delivery-menu-best-practices-with-machine-learning/, a real-time prediction service called Sybil, https://doordash.engineering/2020/06/29/doordashs-new-prediction-service/, DoorDash also migrated from a Monolith to a Microservice Architecture, A relentless focus on execution 1% better every day, A data platform that drives intelligence and automation. Visit the Career Advice Hub to see tips on interviewing and resume writing. At the heart of those plans is co-founder and CTO Andy Fang, who says grocery, convenience, alcohol, flowers and gifts are becoming paramount to the company's platform offerings, and international opportunity abounds. One of the biggest levers for a profitable delivery business is driver dispatch which dasher is best suited to fulfill a delivery. Check out open roles or get in touch with Katie Frank, katief@doordash.com, to learn more. Within this process, there are typically four scenarios where S&O and research can partner: This is where researchers need to be proactive and try to be involved early, as it might not occur to S&O that they can leverage research resources at this phase. We attribute our category-leading spend retention and capital efficiency, in part, to this obsession. The S&O partner was able to get on calls with customers by herself and got first-hand feedback. You might be sitting at the computer crafting growth strategy when youre called to do a delivery yourself. The ticket size of an order obviously matters as the restaurant generates more revenue, and DoorDash gets a larger commission, which they can re-invest into the business. The other half were put into our products and scaled across the company. From there, DoorDash also provides education for merchants, e.g. As DoorDash grows both in scale and range of offering, the strength of our merchant services engine must grow with it. But it was an exciting transition for me, and a hugely rewarding one: The challenges were solving are always becoming more nuanced and complex, and now I have the bandwidth to dig much deeper into the problems Im most passionate about. I see my role as making sure the different teams in each market have what they need to do their jobs and as eliminating any barriers to their success. Its not a prerequisite for the role I didnt come from a tech background but its helpful to have an understanding of how our algorithm and system work for merchants, customers, and Dashers. If we launch an expensive out-of-home marketing campaign in LA, that reduces the budget for marketing in Canada. Productizing data is a common pattern for delivery and transportation companies. 1. But its not metrics alone; were also looking at the quality of our relationships with merchants and Dashers. But you definitely form bonds with your teammates. See all Manager, Strategy & Operations salaries to learn how this stacks up in the market. We organize our team with a full-stack development model, integrating product management, engineering, analytics, data science, and design.. Deloitte. In a previous article, 3 unique things about being a researcher at DoorDash, I mentioned that working with Strategy & Operations (S&O) is something I really enjoy about my role. Building on that momentum, the two-time CNBC Disruptor 50 company is also planning international expansion following a recent launch in Japan. From the S-1: We believe that suburban markets and smaller metropolitan areas have experienced significantly higher growth compared to larger metropolitan markets because these smaller markets have been historically underserved by merchants and platforms that enable on-demand delivery. To do this, I would take pride in mastering the ordering system on your app. Click the link in the email we sent to to verify your email address and activate your job alert. Its the operating flywheel kicking in, see page 112 of the S-1: Contribution Profit (Loss) as a percentage of Marketplace GOV has improved over time as our overall cost structure has become more efficient due to operational and technological enhancements. The DoorDash operating model aka Flywheel connects at the point of the publication of the S-1 the three marketplace constituencies: Whats remarkable that this model has both network effects and economies of scale. So why is that? Bain & Company CNBC: Can you tell me more about the early DoorDash days? We have a solid playbook of best practices. PwC, Go to company page With all these partnerships, products, and new opportunities ahead of us, were ready for the next act. Inclusive Leadership Thanks in advance for the help #doordash #interview #doordashinterview #operations #ops #product #tech #pm #strategy Listen as if youre wrong.. Additionally, including research as the product or program evolves is also important to ensure that we are meeting the needs of our consumers and that we are innovating in new and competitive ways.. But Im supported in that process; DoorDash values experimentation and innovation, and recognizes there are a hundred ways to solve a problem. Finally, I also write a weekly newsletter on Substack where I share the lessons learned from all the start-up that I come across. Ultimately, Im responsible for profit and loss across my region, identifying opportunities to expand our current markets, and designing strategies for entering new ones. If you assume an average of 1.6x across the three cohorts [(1.57 + 1.62 + 1.65) / 3 = 1.61] for the next three years, that means well be looking at 4.1x cumulative GMV. Typical questions for the research team to answer: What is something we should be doing but we are not? Its a huge competitive data moat. Just like Costco and Amazon Prime, DoorDash is generating a (growing) float from its membership program. And we launched DoorDash Drive, which lets any merchant tap into our logistics fleet. Eat24 started in 2012, and was acquired by Yelp, and then re-sold to GrubHub. Conventional wisdom in the food delivery business suggests that the biggest markets are in high-density metropolitan areas. 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